Henry DeLozier

In the BHAG

In the BHAG

November 12, 2015

Do you have a BHAG? If you don’t, maybe you should. “BHAG” stands for Big Hairy Audacious Goal; it’s an idea popularized in the business bestseller Built to Last by James Collins and Jerry Porras. According to the authors, a BHAG (the acronym is pronounced Bee Hag) is a long-term goal that changes the very nature of a business’ existence. Mowing all greens before 8 a.m. does not qualify as a BHAG; achieving the club’s first top 100 course ranking most certainly does. Read More

Construction blitz

Construction blitz

October 19, 2015

During the Blitz, Prime Minister Winston Churchill famously advised his fellow Britons, “When you’re going through hell … keep going.” The same advice has applied for golf course builders since 2007, when construction slowed from the previous record-setting decade. During golf’s blitz, most course builders soldiered onward, adapting to new market conditions and tepid demand. What‘s next for course construction? For answers, the wisdom of recent presidents of the Golf Course Builders Association of America is insightful. Read More

Three keys to more budget dollars

Three keys to more budget dollars

September 21, 2015

The saying “Speak now or forever hold your peace” is common at most weddings. But it also applies at this time of year to golf managers with budget responsibility. It’s budget season at most clubs and courses, and now is the time to speak up. Because what you say and communicate during the budget cycle will go a long way in determining how successful, even how enjoyable next year will be for you and your team. Read More

Hobson’s Choice

Hobson’s Choice

August 20, 2015

Thomas Hobson, a 17th century Englishman, owned a livery stable. To rotate the use of his horses, he offered customers the choice of either taking the horse in the stall nearest the door or none at all. This take-it-or-leave-it proposition gave birth to the expression “Hobson’s Choice.” Read More

Pondering golf’s water issues

Pondering golf’s water issues

July 7, 2015

Natalie Coughlin knows enough about water to fill an Olympic-sized pool. A 12-time Olympic medalist, Coughlin is one of the winningest competitive swimmers in American history. The irony, as she readily admits, is while she loves swimming, she “hates jumping in the water.” Many of us have a love/hate relationship with water. We love that it nourishes our courses, but we hate its increasing costs and uncertainty. With so many questions, let’s turn to the experts for answers. Read More

Ducking Punches

Ducking Punches

June 17, 2015

A bemused Mike Tyson listened as reporters talked to him about an upcoming opponent, lauding his style and strengths, as if they were going to be enough to challenge the undisputed heavyweight champion of the world. He’s going to give you a lot of lateral movement. He’s going to move, he’s going to dance, they told Iron Mike. Read More

There’s an app for that

There’s an app for that

May 18, 2015

Various estimates put the number of apps at more than 2.5 million, up from about 800 in 2008, when software designed to run on smartphones and other mobile devices first burst onto the scene. Research giant Nielsen reports that 89 percent of consumers’ media time is now spent on mobile apps. Read More

Go, lead. Yeah, you.

Go, lead. Yeah, you.

April 15, 2015

Many remember the “Back to the Future” movies that were popular in the late ‘80s and early ‘90s. They starred Michael J. Fox as Marty McFly, Christopher Lloyd as Dr. Emmitt “Doc” Brown and a DeLorean time machine. Read More

Pay attention!

Pay attention!

March 17, 2015

“Beware the Ides of March!” Caesar was warned by the soothsayer. Caesar, a very superstitious man, wasn’t the sort to take a soothsayer lightly. Nor should those of us in the golf business dismiss the warnings the calendar issues as it turns to the third month of the year. Read More

Three kinds of people

Three kinds of people

February 19, 2015

There are three kinds of people who will lead their private clubs and daily-fee golf courses to new heights in 2015: planners, seekers and doers. Read More

Tomato and the fruit salad

January 14, 2015

It is knowledge when we learn that a tomato is a fruit and not a vegetable. It is wisdom when we know not to put a tomato in the fruit salad. Knowledge provides us facts, data and general information. Wisdom indicates the ability to put information to work for desired outcomes. Read More

Strategizing for growth

December 8, 2014

For a golf segment shaking off the effects of a deep recession, creating growth is a top priority. But many club owners and managers don’t know where to start, often confusing tactics with strategies. Before launching a bona fide strategic planning process, the well-intentioned souls are talking tactics, such as senior discounts, Fling Golf and $5 pitchers of beer. Read More

Something’s gotta give

November 6, 2014

Everyone wants to save the game. A lot of people even have an idea about how to do it. Six- and 12-hole courses, 15-inch cups, more women, more kids, relaxed dress codes. You can call the people advocating these changes anarchists, revolutionaries or subversives. There’s no reason to doubt anyone’s sincerity. Read More