Valent Professional Products announced that Robert “Bobby” Santana has joined the company as the territory manager for Southeast Florida.

Santana will be responsible for cultivating Valent’s best-in-class lines of turf and ornamental products. Santana joins Jerid Wendling as one of two territory managers exclusively dedicated to serving Florida’s horticultural, turf and lawn care professionals.

Santana is a native of Clearwater, Fla., and graduated from the University of Florida with a bachelor’s degree in food and resource economics, focusing on agribusiness management.

Santana has deep family ties to the Florida turf and ornamental industries. His father is in turf and ornamental sales, and his brother-in-law’s family owns a nursery in Central Florida.

Santana most recently worked in turf and ornamental distribution in Southwest Florida. He will be based in Fort Lauderdale for Valent.
“I’m familiar with Valent’s outstanding line of turf and ornamental products, and the opportunity to work with these products was one of the main reasons I decided to join Valent,” Bobby Santana said. “In sales, it’s always good to have a strong product behind you. I’m excited about the opportunity and look forward to getting started.”

Valent’s extensive turf and ornamental product portfolio continues to grow with nearly 20 products providing solutions for turf, trees, shrubs and ornamentals, including BroadStar Herbicide, Adorn Fungicide, Arena Insecticide, Overture Insecticide, Safari Insecticide, SureGuard Herbicide and Tourney Fungicide.

“Valent is committed to providing Florida’s turf and ornamental professionals with the best service possible,” said John Johnson, national sales manager for Valent Professional Products. “Between Bobby and Jerid, we’re confident we’ll be able to meet our end users’ needs even more effectively than ever.”