Name Project Delta

Name Project Delta

Toro launches contest asking turf professionals to name new product. Naming submissions will begin being accepted at 2017 Golf Industry Show.

February 8, 2017
Toro is entering the final development phase of a revolutionary turf maintenance machine and is asking turf professionals to help give it a name.

“We know what it does, we just don’t know what to call it,” said Noah Wahl, marketing manager at Toro. The entry period will begin at the 2017 Golf Industry Show (GIS) in Orlando, and will continue for several months following the show.

The product, code-named Project Delta for the change it is sure to deliver to the industry, brings a new level of simplicity, versatility and efficiency to maintenance tasks that have long been considered cumbersome, difficult and inefficient. A prototype will be on display at the Toro booth (#2533) during GIS. During the show, Toro invites attendees to submit their suggested name at www.toro.com/nameit. The website will remain active until April 30, 2017 — the final day of the entry period.

The grand prize winner will receive a trip – including airfare, three nights’ lodging, a show admission pass, and a $500 Visa gift card – to either the Golf Industry Show on February 3-8, 2018, in San Antonio, Texas, or the Sports Turf Managers Association Conference on January 16-19, 2018, in Fort Worth, Texas. The winner will also have the unique opportunity to help Toro launch the new machine.

“Project Delta was designed and built based on the evolving needs and requirements of today’s turf professionals,” continued Wahl. “Knowing this, we believe there’s no group of people better equipped to give the product its official name.”

For more information and the full terms and conditions of the naming contest, please visit www.toro.com/nameit. The winning entry will be selected based on creativity, suitability for the product and compatibility with the Toro brand.