EnP will market its Foliar-Pak brand of fertilizers nationally and retire the EnP Turf brand beginning this summer. The Illinois-based company manufactures specialty fertilizers for the turf and ornamental market with a focus on providing economically and environmentally sustainable solutions. Traditionally, the Foliar-Pak brand has been sold in the Midwest and Long Island, N.Y., while the EnP Turf brand was sold everywhere else, but both contain some of the same formulations and the new amino acid and poly-amino acid technologies.
“Separate brands have created two separate communities, and as such, we found that the opportunities to share stories and provide all-encompassing customer service on a nationwide platform were being constrained,” EnP President George C. Murray said. “Our goal for retiring the EnP Turf brand and uniting behind Foliar-Pak is to connect the golf, lawn and landscape, and sports turf communities across the nation.”
EnP Turf customers will notice new packaging, new product names and even some new products in the line. Current Foliar-Pak customers will soon have access to a few additional products that were previously exclusively sold under the EnP Turf label.
“The Foliar-Pak product line is stronger than it’s ever been, and the future is bright,” Murray says. “Our robust product development strategy has yielded multiple patent-pending technologies that are going to make a real difference in the turf and ornamental industry moving forward.”