By: James J. Keegan
Hardback, 338 pages
In this textbook on the Business of Golf, author James J. Keegan provides key concepts that predict the success of a golf course. Through research based upon economic data, case studies and extensive field experience, he shares strategic, tactical and operational improvement strategies.
He presents the Golf Convergence WINTM formula - an easy-to-follow method that has both enhances the customer experience and increase the financial return of golf courses.